Die Rohe Form

Aim: Is to create a brand identity, that can be implemented with a sandbox of visual elements in the context of a printed portfolio and a website. Die Rohe Form will use the Wildea Discovery Worksheets to help establish and give substance to their brand identity. This will help to inform their visual direction and implementation.

The goal is to deliver smart strategy and creative clarity to those who want to be seen, understood and remembered — not just now, but sustainably.

Results; Clear branding guidelines, additional logos, a sandbox of brand elements, business card designs and flyers for events.

Background

Die Rohe Forms primary inspiration stems from their professional experience, giving them deep insight into internal processes, communication challenges, and the gap between strategic goals and creative execution.

Rather than one single figure or brand, I draw from real-world business contexts that lacked clear brand direction or cohesive messaging.

This inspiration is less about mimicking a competitor and more about responding to un-met needs I consistently observed.

This disconnect between strategy and design, between business and branding, is the space I aim to fill.