SELF-LED BRAND DISCOVERY COURSE |

SELF-LED BRAND DISCOVERY COURSE |

Unlock the power of your brand with our self-guided
Brand Discovery Course.

Designed for entrepreneurs, creatives, and business owners who want to take control of their brand development, this course leads you step-by-step through your branding adventure, uncovering the essence of your brand.

START RIGHT WITH A STRONG BRAND
Invest in your brand today - Connect with your customers,
attract employees and investors that share your values.

  • "Brands that invest in building a strong brand foundation outperform their competitors by 70% in terms of market value growth over a 10 year period"

    MCKINSEY & COMPANY

  • "Small businesses that utilize consistent branding see a 23% increase in revenue."

    INTERBRAND, 2023

  • "82% of investors want to invest in companies with strong, recognizable brands."

    ENTREPRENEUR

  • "93% of employees think that companies should lead with a purpose."

    CRS, 2024

  • "Macmillan Cancer Supports’ new brand identity increased their charity awareness ranking from 28th in the UK to joint 4th place."

    ALI SANDER

  • "64% of consumers say that shared values are the primary reason they have a relationship with a brand."

    HARVARD BUSINESS REVIEW

This is for you if you identify with any of the below…

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You want to discover a brand identity for your company or idea that has meaning,
can better connect with your target audience, increases sales, employee buy-in,
that stands out from your competitors and helps you to achieve your goals.

You’re starting a new business and want to create a solid brand identity foundation from the get go.

You’re starting an existing business who wants to
re-brand with a how-to guide .

You’re want to explore how to brand a business or idea in your own time,
in 4 key stages, with development worksheets .

You’re want to explore building a brand without commitment to paying a large amount for a full brand identity package with a brand identity developer.

You are looking for a self-led how-to brand your business course that gives you the option to have an expert design your new brand visual identity, logo and more at the end.

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Discover

  • A brand identity you believe in

  • Your Brands Core Ideas

  • Target Audience

  • Competitors

  • Industry Insights

  • Inspiration

  • Vision

  • Mission

  • Values

  • Promise

  • Brand Personality (Tagline, Visuals, Voice)

  • How to implement all of these together,
    effectively and successfully

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What’s included?

Flexible Brand Development – Tailored to Your Time & Budget

You decide what works best for you:
Would you prefer to get the full course as a package or just individual worksheets?

  • The Full Course Package includes all 4 worksheets + bonus Presentation Template at a discounted price – perfect if you're ready to dive in and save.

  • Prefer to start small? No problem! You can also purchase worksheets individually, based on your needs and budget.

For more details, simply check out the individual worksheet pages below.

Quick overview

  • The foundation of creating a great brand comes from a solid core understanding of what your company does, what you do and who you want to help with your products and services.

    This first worksheet in the series will challenge you to do just that!

  • Getting to know your target audience, understanding their wants, needs and who they are will help you to connect with them on a deeper level.

    This is the 2nd worksheet in the series, over this 43 page worksheet you will be challenged to answer the questions: Who? What? When and Where?

  • It’s time to establish your vision, mission, the values you’ll work by and your promise as a company.

    This is the 3rd worksheet in the series, over this 32 page worksheet, you will be challenged to set your: Vision, Mission, Values and Promise.

  • Now things are getting really exciting!

    This is the 4th worksheet in the series, over this 39 page worksheet, you will be challenged to discover a personality for your company that will help you to communicate with the world, and for the world to connect with your company in more personal and meaningful way.