Scenic black and white landscape with rolling hills, a rocky prominence in the foreground, and distant mountains under a cloudy sky.
The white logo of Wildea across a black background.

Who is wildea?

Here’s a wild idea…

What if great ideas and great products with
small teams could access great brand design, identities and concepts?

What if… great branding could be accessed and implemented
by start-ups, community projects, local businesses and clubs?

wildea

  • People often go on adventures to find themselves, it is fitting therefore, that finding a brand identity is comparable to an adventure.

    The aim of wildea is to help people to navigate this adventure effectively and to give businesses the ability to successfully sustain their journey going forward.

  • To see communities that are proud of their local businesses and campaigns.

    To see more businesses and ideas succeed with the help of a successful Brand Identity and strategy.

  • To help small businesses and campaigns succeed and grow by implementing sustainable and engaging Brand Identities and Strategies

    1. Passionate about working with people to help their ideas reach their full potential.

    2. To challenge the belief that only big companies can have big brand identities.

    3. To find creative solutions that make Brand Identity and Strategies that are accessible, sustainable and successful.

  • wildea promises you an adventure.

    Adventures involve; uncertainty, authenticity, agency, autonomy, challenges and mastery.

    Deciding to find your brand identity means signing up for a challenge where you don't fully know what the outcome will be.

    I aim to give you the chance to be part of the process, where together, we will create a brand identity that reflects your core passions and ideas.

    I aim to give you the tools to master your brand, by the end you will have a strategy that is sustainable and empowers you to move forward towards success.

    I want YOU to be excited about the journey ahead, equip with the right tools, clear objectives and a map to success.

START YOUR ADVENTURE >

Background

wildea at it’s core.

Hi I’m Gemma Jones,

The person behind the wild idea.
Walking around my local town centre, I discussed with my partner, my excitement at the sight of more start-ups. I was also dismayed by the amount of businesses that had closed up shop. With a head full of ideas and desire to be able to help, I thought here’s a wild idea… why not do just that - help!

Over the last 14 years, I have worked with many businesses, charities, and friends to help bring their ideas to life and help them find success.
Whilst my job roles, locations and hair colour have changed many times over the years, there was always one constant - developing, designing and implementing brand identities.

My passion is helping others and utilising my experience in business management, project strategy and graphic design to help others succeed. Having studied business studies and adventure education and management (University of Glasgow), with many years of experince working with a wide range of people and projects, 14 years of experience working with companies to improve their business strategies, logo design, printed and digital materials, course provision, learning experiences, community app development, photography, video editing, social media presence, websites and more, I know that I have right experience, positive track record and connections that can help others to also see growth and succeed!

This year, I had the wild idea to start wildea. A brand identity company that works with people to help find branding solutions, that will help their great ideas and products reach and engage with their target audience. I truly believe that good branding can, and should, be accessible to all.

Close-up of crumpled green paper with irregular folds and varying shades of green.
A woman with curly hair smiling and laughing in a candid moment.
A person dressed in outdoor hiking gear with a backpack, standing on rocky terrain in a mountainous area under a cloudy sky, smiling, with a distant body of water and hills in the background.
  • Three women sitting around a scoreboard with puck and disc pieces, wearing roller derby gear including helmets and knee pads, engaging in a game.

    Bembel Town Roller Derby

  • Community workshop

    Dè tha dol

  • Collage of four black and white photos showing different people sitting on benches and being filmed, with two people moving a bench near a truck.

    Bleather Bench

  • Four women sitting and standing on the front of a vintage bus, smiling and laughing outdoors.

    VollKorn

  • Three people, two men and one woman, gathered around a table looking at large sheets of paper with diagrams or designs, in an office setting.

    Ayr Riverside

  • Two people sitting at a desk looking at a laptop screen with text on it; one person points at the screen, and there is a large plant in the background.

    Go Bigger

  • Black circular logo with the word 'AJOKI' and a geometric outline of a bottle on the right side in white lines.

    Ajoki

SUCCESS

  • Logo for The Queen's Anniversary Prizes featuring a crown and decorative bow design.

    Queen’s Anniversary Award

    “Higher and Further Education”
    Recieved at Buckingham Palace

  • Logo of the National Union of Students with black and blue text

    National Union Of Students

    “Best Scottish Small and Specialist Students Association”

  • Logo for Scottish Rural and Islands Parliament featuring stylized shapes in teal, yellow, and purple with the organization’s name in English and Scottish Gaelic.

    Scottish Rural & Islands Parliament

    Scholarship

  • A stylized digital heart with an electrocardiogram line, created from interconnected blue dots and lines on a dark background.

    Scottish Digital Health and Care Awards

    “Innovative Remote Rural Services” Shortlist

  • Graphic featuring a line drawing of a running dog and text stating 'healthy body, healthy mind,' along with logos for Scottish Student Sport and the National Union of Students Scotland.

    Scottish Student Sport and NUS Scotland

    “Healthy Body Health Mind” Campaign Award

  • Digital illustration of a nose with an airflow symbol and the word 'SANE' in bold red letters.

    SANE

    “Black Dog Award” for Mental Health Campaign Work

  • Guinness World Records logo with a star and a pillar in the center.

    Guinness World Records

    “Shortest domestic scheduled flight” Between the Orkney islands of Westray and Papa Westray

  • Logo with the letters 'OFC' and a design of a wheat stalk inside the 'O'. Below, the words 'Include, Challenge, Inspire' are written in green.

    Oxford Farming Conference

    Scholarship

  • Colorful logo of the Rural Youth Project with abstract geometric shapes around the text.

    Rural Youth Leadership Project

    Scholarship