02 Research Discovery Worksheet

Discovery Worksheets - 02 Research
Getting to know your target audience, understanding their wants, needs and who they are will help you to connect with them on a deeper level. This is the 2nd worksheet in the series, over this 43 page worksheet you will be challenged to answer the questions: Who? What? When and Where?

This worksheet uses activities to help you discover your;

• Target Audience

• Industry

• Competitors

• Inspiration

This worksheet will also help you to;

• Summarise your research and key findings,

• Use Personas to discover your Target Audience on a deeper level,

• Map your target audiences traits

• Your inspirational values

• Your competitor values

• Explore your strengths, weaknesses, opportunities and threats

These activities have been designed to help you understand your target audience, industry, competitors and what inspires you. Knowing these areas inside out, will help you to; position yourself in the market, to connect with your target audiences, to create better products and services and to focus as a company on what will help you to stand out now and in the future in your industry and against your competitors. The worksheet will be sent to you in a power point format to allow you to digitally edit text boxes and print out any pages you wish for a more tangible experience.

Next Step > Discovery Worksheet - 03 Vision, Mission, Values & Promise